Heineken USA has appointed its general manager for the Western Region, Ken Kunze, to the position of vice president, Marketing. He replaces Steve Davis, who left the company last month.
Kunze began his career at Heineken USA eight years ago as director of Marketing for the Heineken brand, with responsibility for all Heineken brand marketing activities. During his tenure in that position, he directed development of the brand's award-winning "It's All About the Beer" advertising campaign; established the first multicultural marketing effort for Heineken; and introduced the Keg Can, which has become the most successful can package in the imported beer segment. Kunze was named an Ad Age "Top 100 Marketer" in 2001.