Those time-crunched, well-to-do Baby Boomers also have strong opinions about what they want in a dining experience and, of particular note to restaurateurs, are not afraid to change their dining options or to voice their opinions to the dining establishment. A study by PlanetFeedBack.com found that this group is most at-risk to change "brands" or try other fare. In fact, the study notes up to 25% of Boomers (more than any other age group) are liable to switch loyalty to other restaurants based on their experiences. In comparison, only 19% of those aged 19-24 are at risk of switching restaurant loyalty.
Furthermore, the PlanetFeedBack study found that the Boomers spend significantly more per restaurant visit than their younger counterparts. Boomers tally about $56 per restaurant visit, while the bill for 19-24-year-olds averages around $41.