Industry leaders and top food marketing and R&D professionals will gather in Palm Beach, Fla. for the 19th New Products Conference. To be held September 30 to October 3 at the Four Seasons Resort in Palm Beach, the 2001 edition again will boast a wide array of industry leaders offering insight on the hottest food industry topics.
In addition, attendees will have the opportunity to learn more about one of the biggest new product launches in the history of H.J. Heinz Company. Mike Walters led the Heinz team that, through an agreement with Boston Chicken Inc., licensed the Boston Market brand, which would go on to achieve $150 million in first-year sales. Walters will discuss the efforts, challenges and strategies that led to this success.