Coca-Cola's biggest bottler is getting into milk. Coca-Cola Enterprises (CCE) announced plans to spend $38 million to acquire a majority stake in Bravo Foods International, which makes flavored milk drinks called Slammers.
Both Coke and CCE are eager to expand into new niches, as consumption of carbonated soft drinks declines. The Coke system so far has had little success in dairy in the United States. Coke has previously launched flavored milk-based beverages Choglit and Swerve -- neither of which made much of a splash.