The report finds the aggregated sales value of these categories grew by a meager 4% versus one year ago. Interestingly, while strong growth was seen in soy-based drinks (31%), drinkable yogurts (19%) and eggs (16%), a few categories showed declines. Of the 24 fastest-growing categories, however, 75% of them are related to diet and health.
As such, ACNielsen's study has identified three key trends common around the globe: a continued focus on health, the need for convenience and the growing impact of private label. At Prepared Foods' New Products Conference, Jane Perrin, managing director with ACNielsen, will present an in-depth exploration of “What's Hot Around the Globe,” a landmark study analyzing sales and trend data.
For more information on attending, contact Marge Whalen, 630-694-4347, email@example.com or visit www.PreparedFoods.com/FILES/HTML/PF_NPC_toc/1,1278,,00.html.