August A. Busch IV, president of Anheuser-Busch Inc., announced the creation of a new position: executive vice president, Global Industry Development. This newly created position will be responsible for representing Anheuser-Busch with alcohol beverage industry groups nationally and abroad, and will work to enhance the overall image of the beer industry with both the public and within the industry.
"Because this individual will serve such an important function in representing the beer company,” Busch said, “finding the right person to take on the role was a challenge. What we needed was an individual of credibility and stature who can represent the company and the industry in a comprehensive, consistent and proactive manner. I am pleased to announce that Robert C. Lachky, currently vice president of brand management and director of global creative, has accepted the position, which will report directly to me.”