Weight Watchers International Inc. and Wells' Dairy have entered into an exclusive licensing agreement commencing October 1, 2004. Under this agreement, Wells' Dairy will be the exclusive marketer, producer and distributor of the extensive line of frozen novelties and ice cream under the Weight Watchers brand.
"This is a unique opportunity for Wells' Dairy, bringing together two organizations that have proven success in the development of Better-For-You products," said Gary Wells, chief executive of Wells' Dairy Inc. "Wells' Dairy is known for making quality ice cream products nationwide, and we believe this expertise will help build upon the success of ice cream and frozen novelties offered under the Weight Watchers brand."