PepsiCo announced that Al Bru, chairman and CEO of Frito-Lay and a 28-year veteran of the company, will retire February 1, 2005. Bru, who has led the division since 1999 and previously ran the salty snacks and confectionery Sabritas business in Mexico, has been named PepsiCo vice chairman, effective immediately. He will continue reporting to chairman and CEO Steve Reinemund.
Irene Rosenfeld, former president of Kraft Foods' North American business, was appointed to Bru's former position as chairman and chief executive officer at Frito-Lay, PepsiCo's over $9 billion snack and convenient foods division. Rosenfeld will report to Reinemund.