With Jim Beam Brands Co., a unit of Fortune Brands (Lincolnshire, Ill.), the company is introducing Starbucks Coffee Liqueur, a mixable liqueur that is the first to feature 100% Starbucks coffee. While it will be available at licensed establishments such as restaurants, bars and retail outlets, the new product will not be sold in Starbucks' retail stores.
The company stores will have plenty of other enticements, however, if a recent interview with Starbucks CEO designate Jim Donald is any indication. Speaking with The Motley Fool Radio (Alexandria, Va.), Donald mentioned that the company is testing hot breakfast and lunch sandwiches in 80 stores in the Seattle area. While he admits the food items have a lower profit margin, the opportunity to complement the morning cup of coffee is apparently quite compelling.