New in vitro research conducted at the University of Scranton indicates that PomElla[tm], a pomegranate extract made by Geni Herbs of Noblesville, Ind., displays five times greater antioxidant behavior than either vitamin E or ellagic acid.
The study measured the decrease of copper-catalyzed oxidation of LDL+VLDL cholesterol in human plasma by the three antioxidants. It found that the concentration required to inhibit half the oxidation was about fivefold less for PomElla than for vitamin E or ellagic acid.