May 2004 Issue--The popularity of salsa among American consumers continues to grow. According to Supermarket News, sales of Mexican and Spanish salsas/marinades rose 11% in the past year to reach $629 million, and this growth is set to continue. With the trend toward healthful food products, consumers likely will turn to salsa as a flavorful addition to their favorite recipes, particularly considering their interest in ethnic and exotic foods.
Speaking of ethnic flavors in the organic arena, Muir Glen (Sedro-Woolley, Wash.) is extending its line of premium organic salsas. Hot Salsa can be found in 16oz. jars in grocery stores and natural food stores.