The site,, helps visitors easily distinguish the differences between palm oil and other vegetable oils. Palm oil is a valuable source of vitamins A and E, which have been shown to lower cholesterol, and to counter heart disease, cancer and the effects of aging. The site also lists the numerous research studies supporting palm oil's 12 well-documented benefits, and dispels some major misconceptions about palm oil. The oil is abundantly available, relatively inexpensive, technically suitable for most food products, and offers multiple health benefits. Naturally trans fat-free palm oil can be used in everything from baked goods and baby formula to potato chips and other snacks. American Palm Council,