Bumble Bee has announced a marketing agreement and joint sales effort with Leiner Health Products to produce and market new fish oil supplements under the seafood brand.
The fish oil supplements -- produced from a pure blend of oils from cold-water deep-sea fish, and high in omega-3 and omega-6 essential fatty acids (EFAs) -- will be made available to consumers under a new Bumble Bee Seafood Supplement label beginning summer 2005.