At the 2005 Research Chefs Association's (RCA, Atlanta) annual conference held in Montreal earlier this year, chef Dean Fearing of The Mansion on Turtle Creek restaurant (Dallas) said flavors are addictive.
Taste and aroma are key aspects of flavor; that is, taste and retronasal interactions converge to make flavor. In the 2005 Prepared Foods “R&D Trends Survey: New Flavorings Systems,” manufacturers indicated popular flavors have a Southwestern flair; these include passion fruit, mango, chipotle, smoke flavor and other flavors with potent aromas.