Wouldn't it be nice to add a magic potion to make something taste less bitter? Or less salty? Or less sour? Last year, Wixon-Fontarome (St. Francis, Wis.) introduced the Mag-nifique Flavor Technologies line of natural flavors. Each product, available in a liquid or powder form, specifically addresses a formulation problem. The Mag-nifique flavor is simply added into the product at the same time as the rest of the flavors, and the flavor issue is well on its way to being resolved.
For example, Mag-nifique Pro-no masks “beany” off-notes from soy protein, and enhances the product's flavor and mouthfeel. Mag-nifique Mask reduces minor background bitter notes and is effective in certain high-intensity sweetener systems where it creates a sweetness profile that closely resembles sucrose. Mag-nifique Sour Away reduces the perception of sourness without affecting the pH of a product and can be used in salad dressings, pickled vegetables, yogurts and in other products where acid levels are a problem.