His three lines of products offer home chefs upscale ingredients they are unlikely to find in the supermarket, allowing some of the superb tastes found in only the finest Mexican dining establishments to reach the home meal plate.
The Frontera brand name has been extended to a range of consumer products. A line of bite-sized tortilla chips was introduced this summer. Varieties include Roasted Tomato Cilantro, Stone Ground Blue, and Garlic Jalapeno and Chipotle Sesame. A quote by Bayless on the label of the Chipotle Sesame chips describes the snack as “Smoky, spicy, nutty--perfect flavors to burst against stone-ground corn.” The product is seasoned with a “Chipotle chile powder” consisting of paprika, ancho chiles, mild New Mexico chiles, garlic chips, cumin, Chipotle chiles, Mexican oregano, coriander and cloves.