“Whole grain doesn't have to taste bland,” explains Bob Hansen, manager of technical services at Briess Malt & Ingredients Co. (Chilton, Wis.). “Many people are familiar with the wide variety of colors and flavors in craft brewed and imported beers. What they may not realize is that all the color and a majority of the flavor in these beverages are from the specially processed whole grains. Specially processed grains can contribute this same spectrum of colors and flavors to foods.” Briess is a 125-year-old producer of malt for the brewing industry and manufacturer of special processed grains for foods, beverages and pet foods.