Another new rice entry is Masterfoods' (Hackettstown, N.J.) Uncle Ben's Flavorful Rice. Parmesan & Butter, Garlic & Butter, Roasted Chicken, Spanish Rice, Chicken & Herb, Lemon & Herb, and Tomato & Herb varieties are available. The company says that each grain is infused with 100% natural flavors, eliminating the need for a seasoning packet. Expect other companies to follow their lead.