Kenneth G. Romanzi, a 22-year veteran of the food, beverage and consumer goods business who most recently was president of Hasbro's U.S. toy division, has joined Ocean Spray Cranberries Inc. as senior vice president and chief operating officer of the cooperative's largest division, its domestic food and beverage business.
Romanzi has more than two decades of executive and management experience with some of the leading brands in the business, including Nabisco, Cadbury-Schweppes and Frito-Lay. In addition to his marketing background with Frito-Lay and Cadbury, Romanzi was president of the Nabisco Foods sales organization in the late 1990s, as well as president of its Refrigerated Foods Division. He also has a background in entrepreneurial start-ups. As CEO of the Ultimate Juice Company from 2001 to 2003, he was a prime force behind the national expansion of Naked Juice, a small but highly successful brand of super-premium refrigerated juices.