Coca-Cola Enterprises (CCE) hopes new products will help boost sales and profits in 2005 after a year of disappointing results.
The Atlanta-based bottler said it expects sales volume to grow by 1% to 2% in 2005 after a fall of about 2% this year. CCE blames 2004's slide on several factors, including soft retail sales and health-and-wellness trends that continue to pull some consumers away from regular soft drinks.