Many of these consumers, however, are making unhealthy choices, opting for snacks high in fat and sugar. Ragu Express, Unilever's line of ready to heat and eat pasta and sauce combinations, is positioned as an alternative to unhealthy snacks.
“Teens make their own choices, whether that be in the clothes they wear, the music they listen to or the shows they watch. That also applies to the foods they eat,” says Robyn Rothke, innovation brand manager with Unilever Bestfoods. “Each serving (of Ragu Express) offers busy teens the convenience, quality and energy-rich carbohydrates they need to power through their hectic schedules.”