Coca-Cola is taking another whack at marketing Coke Zero -- with new television commercials, a Wal-Mart promotion and "a school vending blitz," according to a document that the company circulated among bottlers.
Coke Zero, a diet drink, is designed to taste more like regular Coke than Diet Coke does. It was launched in June with a remake of Coke's famous 1971 "I'd Like to Teach the World to Sing" commercial performed on an Italian hilltop. The ad starred G. Love performing "I'd Like to Teach the World to Chill" on a rooftop in Philadelphia.