Following are a baker's dozen of predictions of where the world of food is headed.
Flavor 1a of the
Year: Artichoke
Surprisingly, this prickly little
herb (it's really an herb, although it's cooked like a vegetable)
is popping up in a variety of uses--dips, spreads, appetizers, sauces
and meals. Watch for more in this line. And while we're talking
about the traditional globe artichoke, don't be surprised if the
more rare Jerusalem artichoke rides its coattails.
Flavor 1b of the
Year: Mediterranean
Yes, we've said Mediterranean before,
and the food is so good we're going to say it again! This time,
though, look particularly for items with eggplant or squash. Think
ratatouille and any variety of products made with eggplant. Some
ideas: ratatouille-type spreads for crackers or bread, flavored
cheeses, or gourmet versions of eggplant parmigiana.
Cuisine of the
Year: Spanish
For this cuisine, think three major
items: paella, tapas and olives. With paella kits on the market
and with the trend toward many small meals instead of three traditional
sit-downs, this type of cuisine seems ideally suited to American
habits and tastes.
Overt Olives
Green, black, cracked, pitted, stuffed,
bottled, canned, and at any price point. They are salty, flavorful
and great nibbles with wine, beer or mixed drinks. Look for more
varieties, especially upscale. Also look for more olives to show
up in food products, including appetizers, cheese, entrees and bakery
products.
Formulating with
Hemp
Soy was the supreme bean last year, touting all kinds of health benefits, but what will be next? If the Natural Products Expo East in Baltimore is any indication, the new son of soy will be hemp. No, not the kind of hemp that gets you in trouble with the cops but the kind that contains high protein, essential fatty acids like omega 3 and 6, and amino acids. The challenge, as it was with soy, is being able to take a terrific ingredient and make a delicious food.
More Joy from Soy
Soy-based drinks are in the dairy
case and on the grocery shelves. Down the road, we'll see the testing
of carbonated soy-based soft drinks. Also, branded soy ingredients
will appear in some well-known foods.
For Women Only
Look for more women's nutritionally
designed foods along the lines of Viactiv, General Mills' Harmony
cereal, and Quaker's Nutrition for Women oatmeal. Likely candidates
include energy bars, soups, and bottled waters with calcium. Right
now Heinz USA is in the process of introducing its new Great Awakenings
soymilk with a campaign aimed exclusively at women.
Horse of a Different
Color
Kids love color. Witness Heinz' Green EZ Squirt Ketchup, Dannon's Sprinklin's Yogurt with rainbow sprinkles and Quaker Sea Adventures Instant Oatmeal, which turns blue. Expect more kid-directed products to burst out in a color explosion, and expect those colors to be unusual--maybe lime green, neon yellow, electric turquoise or bright orange.
Boomer Packaging
This year we believe companies may
finally recognize the need for ergonomic packaging--bottles and
cans that are easy to hold, open and reseal. The Heinz EZ Squirt
ketchup is a good example of this for children, but the aging Baby
Boomers will create the real demand for softer plastic to squeeze,
larger print to read, contoured shapes for hands, and closures that
are easier to open.
Foreign Finger
Foods
While Lunchables for grown-ups was
not a raging success, it may be because it was not the right product
to test the parameters of the play with your food possibilities.
We predict that companies will get wise to this and find new ways
to tempt the child in all of us. Tyson, for example, is now testing
a Chicken To Go product that includes chicken nuggets and a small
tub of ketchup. Emerging exotic foods may be a prime place for this
concept, as many other countries indulge in foods you can combine
creatively and eat in a bite. Indian poori bread with chicken and
curry comes deliciously to mind.
Neat Meats
With the trends toward more indulgent
foods, more flavorful foods and more specialty foods, look for more
unusual meat products. We're not talking upscale cuts of beef, but
unusual protein sources such as buffalo and emu (and its cousin
ostrich) to make more inroads in the marketplace. The selling point
won't be the lower fat or cholesterol, but the unique flavor profiles.
Milk Across America
The past few years have seen many
dairy-related mergers, yet the category still consists of regional
and local brands. Expect a national milk, butter and cream brand
to emerge, either through additional mergers or national company
partnerships.
How Sweet it is!
McNeil Specialty Products says its
new Splenda No Calorie Sweetener "measures cup for cup like sugar...great
for cooking and baking." Can Splenda-sweetened fresh, refrigerated
and frozen baked goods be a new bonanza for the calorie-conscious?
PF