This is the first product in North America that has the “Dr. Sears Zone Approved” seal, given by Zone Labs, founded by the inventor of the Zone Diet, Dr. Barry Sears. Additionally, it is quite common to see a well-established confectionery brand expand into the snack bars category, just as happened with Masterfoods' (Hackettstown, N.J.) Snickers Marathon Protein Performance Bar and its “Cookies &…”/”Bisc &…” line of snack bars.
Along with this particular launch, the company also introduced a low-sugar granola bar that contains 100 calories per bar. Similar to the growing number of 100-calorie packs in the snacking sector, consumers can gauge the calorie content simply by looking on the front of the package.