Requiring no refrigeration, the package comes with an area for consumers to write the date that it was opened, for freshness purposes. French Vanilla and Hazelnut varieties are available, and both are non-dairy and free of lactose and cholesterol. The product may soon become available in more retail outlets as time progresses, sources say, but is currently only available in U.S. club stores.
No additional ingredients—such as water, eggs or butter—are needed, and one package makes a 9 x 9-inch cake or 12 cupcakes. This is the first pre-made product found to incorporate cakes and cupcakes, following the success of pre-made cookie dough sheets and rolls.