More than half report they purchase organic foods to avoid genetically modified foods (55%), with 52.8% saying organic foods are “better for my health” and 52.4% saying they are better for the environment.
While only 7% reported consuming organic foods several times per week in 2004, that number grew to 10% in 2005. In fact, 27% of respondents indicated they consume more organic foods and beverages than they did one year ago. More Americans are starting to notice the USDA's green organic logo and clear organic labeling on the organic products they purchase—increasing to 40% in 2005, from 19% in 2003. A quarter of the respondents buy organic foods at natural food supermarkets, with 18% saying they shop for organics at farmers' markets.