Interstate Bakeries Corp., for instance, has introduced a whole-grain version of its popular Wonder white bread. Three new Wonder white breads, in fact, have been launched with a more-nutritious positioning—Wonder Made with Whole Grain White, Wonder White Bread Fans 100% Whole Grain and Wonder Kids.
A study commissioned by Uncle Ben's has found only 12% of American consumers are eating the recommended two to three servings of whole grains a day, with only one in 10 saying they are most likely to consume whole grains at dinner. The company has increased the whole-grain options for dinner by debuting two new whole-grain brown rice sides—Uncle Ben's Ready Rice Chicken Whole Grain Brown and Uncle Ben's Fast & Natural Whole Grain Instant Brown Rice.