Watchdog's Report on TV Advertising Foods to Children
Youngsters 2 to 7 years old see a dozen food ads a day, researchers said Wednesday, and nearly half of the commercials aimed at children 17 and younger are selling candy, snacks, soda or fast food. The review of more than 8,800 ads by Indiana University and the Kaiser Family Foundation couldn't find a single commercial for fresh fruit or vegetables.
The Kaiser authors didn't call for policy changes. Nonetheless, the results are likely to add to the growing pressure on advertisers and networks to cut back on the promotion of junk food before regulators do it for them.