To elaborate, taste, texture, aroma, mouthfeel and visual appeal all are important when choosing what to eat. Another hedonistic attribute often overlooked is the satiation factor. Satiation does matter, particularly considering healthy desserts. Dessert is a reward you give yourself at the end of a meal. It absolutely must meet all hedonistic expectations. So, how can a company develop a fantastic product that appeals to growing numbers of consumers concerned about health, while building in the hedonistic attributes that ensure success? The answer may be vegan desserts.

Consumers almost unanimously believe that vegan means healthful. And, while manufacturers may cringe at the production of organic products, foods that also possess a similar healthful halo, the formulation and processing of vegan products often is easier and less costly. There are less rigors and expenses when trying to meet federal regulations governing organic foods. More importantly, making vegan items is far less complicated. Many traditional dessert recipes are vegan to begin with! Nabisco's Oreo cookie is an example of a tasty product that may be a vegan product. However, there has been much discussion on this on Internet forums as of late.