Last year, I wrote an editorial titled “Cliff Notes” summarizing the year's trends in 350 words. Although written partly tongue-in-cheek, I received more calls on that column than any other I had written in some time. Why? I suspect it was analogous to food itself. People want convenience in most everything they do, including reading articles. Saying “convenience” is the key trend in new products flies in the face of the great emphasis on “health.” However, here is my case.
Trend 1--Convenience and Health. Few would argue that the ideal situation is to always consume great-tasting, well-balanced meals prepared from scratch and customized to one's own health conditions, along with a regimented healthful lifestyle. However, I don't do this. Do you? It is more convenient to purchase healthful, great-tasting prepared foods. Supplements provide a convenient way to customize ingredient intake for one's specific health issues.