Anybody remember the classic Captain Marvel from cartoons and comic books? The Big Red Cheese was always one of my favorites. Young Billy Batson would utter the magic word, “Shazam,” and instantly invoke Solomon's wisdom, Hercules' strength, etc., all the way down to Mercury's speed.
For years, McDonald's has used something of a magic phrase to describe its fries: gluten-free. People with celiac disease have never had a wide array of choices when it comes to prepared or processed foods, so the notion that McDonald's fries were gluten-free was something of a godsend.