In terms of the category itself, “low-in...” claims continue to build steam, and more products with added health benefits (such as cholesterol-lowering and heart-healthy options) have emerged.
Now, Unilever has embraced packaging innovation to reach the consumer. Wish-Bone Salad Spritzers are light-tasting dressings in three flavors—Italian, Balsamic Breeze and Red Wine Mist—in a spray bottle. Unilever notes this gives salad lovers greater control over the amount of dressing desired. In addition, the company says each 7oz bottle will dress more salad than a typical bottle double its size.