These establishments combined for more than $11 billion in sales in 2005, says the SCAA, a rise of more than 14% over the previous year. Mintel International predicts the increases only will continue for the near future, topping $18 billion by 2010, as quick-service restaurants improve their coffee offerings. Dunkin' Donuts is adding more upscale varieties; McDonald's recently debuted premium coffee, as did Burger King last fall.
The Columbia News piece notes the allure of “milkshake-like concoctions,” a la Starbucks' Frappuccinos, to young customers in particular. Sans the bitterness of coffee or espresso and often topped with whipped cream, these may be more appetizing to youngsters, but the article warns the caffeine is still present.