Danone has been active in Chile since the beginning of 2006 with products imported from Argentina such as Activia and Yogurisimo. Vialat's fresh dairy business (30 million euros of sales in 2006) enjoys a strong position on its market with the Calán and Parmalat brands. This acquisition will enable Danone to offer an enhanced range to the Chilean consumers, produced mainly in their domestic market.
As a result of the acquisition, Danone will benefit from additional distribution capabilities as well as access to a strong milk sourcing network and a local production base.