Eichten, who joined the company in January 2007 for the express purpose of replacing Lamb, will now direct the day-to-day management of the organization including financials, marketing, product development and operations. Lamb will continue to work with New Sun Nutrition on strategic expansion initiatives with the board of directors.
"On behalf of the entire company, our investors and the board, we would like to thank Dick, co-founder of Balance Bar Company, for coming out of retirement after the sale of Balance Bar and putting his proven entrepreneurial skills and drive to work to get New Sun Nutrition where is it today," said Pete Sealey, board member of the New Sun Nutrition company and a former Coca-Cola marketing executive. "As we move from an entrepreneurial start up to a more mature operating company, New Sun Nutrition is in highly capable hands under the direction of Maigread Eichten, a PepsiCo veteran who will accelerate FRS growth and bring the company to new levels of success."