"In response to consumer concerns around health and wellness and because it's critical to the long-term success of Kraft, our Healthy Living initiative remains a top priority," says Laurie Hirsch, Kraft's Director of Health and Wellness. "For more than a century, families have turned to Kraft for innovative products and meal solutions. We're dedicated to helping make healthy living a priority in every household. That means for every aisle of the store that Kraft is in, so is a Kraft Sensible Solution product."