Yogurt makers have had tremendous success attuning themselves to kids by combining the element of fun with a time-pressed lifestyle. Fruit-flavored yogurt in squeeze tubes or single-serving cups appeal to kids' on-the-go natures. Colleen Fahey, executive vice president and kids marketing guru at Frankel, a Chicago-based brand marketing and promotions agency, believes today's tweens—so schedule-oriented that they carry planners—find fun foods on the run “appeal to their playful sides and their busy lives.”
Stonyfield Farms' Yosqueeze capitalized on this trend, and Kemp's Yo Stix from Marigold Foods, Minneapolis, also provides all the appeal of yogurt with the convenience of a tube, while the latter company's Spoonz 'N Yogurt features plastic spoons as an additional time-saver.