"There's been some disappointing performance and there's no question the man's been under some intense pressure," said Marvin Roffman, an analyst at Roffman Miller Associates in Philadelphia, which owns Hershey's shares.
In recent times, the 113-year-old manufacturer of Kit Kat bars, Reese's peanut butter cups and Hershey's Kisses has failed to come up with new products. Mars has been eating into the Hershey Company's market share by spending more on ads and its own new products.