"The war against high cholesterol just got stronger and easier," said Linda Severin, vice president of Corporate Brands at Kroger. "As part of a heart-healthy diet, people can enjoy the additional benefits of one of their favorite beverages and reduce their cholesterol."
This new milk product contains CoroWise plant sterols, an all-natural ingredient sourced from plants and found naturally in foods such as vegetables, seeds and nuts. Plant sterols are recognized by the U.S. Food & Drug Administration (FDA) for cholesterol lowering attributes. Clinical studies show they can help reduce "bad" cholesterol (LDL) and reduce the risk of coronary heart disease.