The School Beverage Guidelines Progress Report 2006-2007 released today is the initial report on implementation of the national guidelines, which call for industry to provide for lower-calorie, smaller-portion and nutritious options in schools. The industry also has committed to remove all full-calorie soft drinks by the 2009-2010 school year. The removal of full-calorie soft drinks as well as the calorie caps and smaller portion sizes imposed on other beverages, like sports drinks and juice, are contributing to the overall cut in calories in schools.
America's leading beverage companies -- Cadbury Schweppes Americas Beverages, The Coca-Cola Company and Pepsi -- collaborated with the Alliance for a Healthier Generation to create the national guidelines in the spring of last year. The Alliance is a joint initiative of the American Heart Association and William J. Clinton Foundation.