The study, conducted by TNS, a world leader in market research and commissioned by National Pasteurized Eggs, also revealed that 96% of Americans say that media coverage has contributed to keeping or increasing that concern over the past year.
"If Americans are still concerned about food-borne illness, the best thing they can do is to continue to educate themselves about safe handling and cooking procedures that will keep them, and their families, free from these illnesses," says Debra Holtzman, nationally recognized food safety expert and best-selling author of "The Safe Baby: A-Do-It-Yourself Guide to Home Safety" (Sentient Publications).