In June, Kellogg committed to unveiling the innovative Nutrition at a Glance feature in the U.S., along with a promise to change the way it markets food to children.
"For more than 100 years, Kellogg has been committed to helping consumers make informed food choices. Guideline Daily Amounts on Kellogg's ready-to- eat cereals will do just that," said Jennifer Garrett, Ph.D., Kellogg Company director of nutrition marketing. "Research indicates consumers are seeking fast and simple ways to make nutrition-based decisions, and GDAs displayed on the front of package allow them to do so quickly."