In his role, Tripodi will lead a new function consisting of the combination of the company's global marketing and commercial organizations. In addition to overseeing all aspects of marketing, he will be responsible for coordinating and leading the company's strategic direction in commercial leadership.
"Joe brings 25 years of diverse global marketing and business experience and leadership to The Coca-Cola Company, much of it spent working for some well-known consumer brands in regions all over the world," said Muhtar Kent. "In his new role, he will help us integrate two important functions -- marketing and commercial leadership -- that, once aligned, can help move the business the quickest and furthest.