"The Innovation Group extends the value we are able to bring to our food, beverage and consumer packaged goods clients," said NFL president & CEO Kevin Buck. "The group's strategic new product expertise, combined with The NFL's range of culinary and technical services, gives us a competitive edge in meeting the full spectrum of our clients' product development and commercialization needs."
The Innovation Group at The NFL is comprised of individuals with years of brand marketing, product development and consumer insights experience. Heading up the effort is newly named Vice President of Innovation Lucinda Wisniewski, most recently an NFL sales director who began her career as a product developer for The Clorox Company, and subsequently spent 10 years in sales and marketing for Givaudan Flavors. Mario DiFalco joins The NFL's Innovation Group as division manager-strategic marketing, following senior management roles with Jelly Belly Candy Company, PowerBar, Specialty Brands, Wm. Wrigley Jr. Company and Nabisco.