Under the terms of the agreement, CCNA will have the master distribution rights for Campbell's single-serve refrigerated immediate consumption beverages (24oz or less PET plastic), including "V8" 100-percent vegetable juices, "V8 V-Fusion" juices, "V8 Splash" juice drinks and "Campbell's" tomato juice in the U.S. and a similar variety of products in Canada. The agreement is effective immediately, and CCE and potentially other Coca-Cola bottlers will begin distributing the beverages in September 2007. Financial terms were not disclosed.

Campbell's beverage portfolio, which represents approximately 10% of Campbell's North American sales, is well known for its nutrition profile. The portfolio includes the leading vegetable juice in the U.S. "V8" vegetable juice, as well as "V8 Splash" juice drinks and the innovative "V8 V-Fusion" beverage. Introduced in the second quarter of fiscal 2006, "V8 V-Fusion" is a 100% juice beverage that combines a full serving of vegetables and a full serving of fruit in each 8oz serving with no added sugar.