Melchiorre will be responsible for the sales and marketing of J&J's snack food businesses. He will also assume the role of chief marketing officer, replacing Michael Karaban, who had previously announced his retirement effective October 2007.

Melchiorre was most recently senior vice president of Weston Foods USA, responsible for leadership of the $1.2 billion Bread and Roll business. Prior to that he was senior vice president of sales and chief marketing officer for the Tasty Baking Company. He previously spent over 20 years at The Campbell Soup Company, where he held the positions of vice president of marketing for Pepperidge Farm's Biscuit and Cookie Division and, before that, business director of the company's flagship Red & White Soup business.