"My Organic Baby is an incredible opportunity and provides yet another vehicle for top-line revenue growth for Clearly Canadian," stated Brent Lokash, president of Clearly Canadian. "Consumer spending on baby products has shown double-digit growth during the last five years, and more consumers are making the change to organic, especially where their children are concerned. Nothing is more important for a baby's positive development than healthy and nutritious food. With national retail distribution and its wide product offerings, My Organic Baby is in a great position to capture the family's desire for organic products for their children."
My Organic Baby's founders, David Reingold and Orlee Muroff will be joining the Clearly Canadian team and will play a critical role in expanding My Organic Baby. This will include the introduction of an organic product line for toddlers under the name My Organic Toddler and overseeing the roll out of all My Organic Baby's products into the massive U.S. market place.