"Mike combines exceptional marketing and operating skills, which he has applied to accelerate growth in PepsiCo's beverage and restaurant sectors, as well as several private equity portfolio companies," said Ted Farnsworth, CEO of the Purple Beverage Company.
As executive vice president and chief marketing officer for PepsiCo's beverage sector, he is credited with authoring the company's "Big Event Marketing" strategy, which coupled high-profile events with the company's beverage trademarks. He also built PepsiCola East, a $1.5 billion operating unit of PepsiCo. Later, as president of Pizza Hut's international division, he led a "Global or Bust" charge, expanding Pizza Hut's global footprint from 68 to 92 countries.