"Mary Beth brings to the CMO role a consumer-centric approach to business challenges, a passion for breakthrough marketing, and a long track record of success in building Kraft brands," said Irene Rosenfeld, Kraft chairman and CEO. "She will be an excellent partner as she works with her team to enhance our marketing capabilities and works with our businesses to develop breakthrough marketing programs. I look forward to the contribution she'll make as CMO in helping to restore Kraft to reliable growth."
In her new role, West will report to Rosenfeld and become a member of the Kraft Executive Team. As CMO, she is responsible for Consumer Insights & Strategy, Integrated Marketing Communications, Consumer Services, and Sustainability. West also will oversee the Tassimo hot beverage business on a global basis. She will be based at Kraft's headquarters in Northfield, Ill.