Baby Boomers most often are associated with the rebellious 1960s, during which rock and roll, the civil rights and women’s liberation movements and anti-Vietnam War protests took place. As they enter retirement, Boomers may be less interested in lighting a fire under the body politic and more concerned with inflammation within their own bodies.
Inflammation is a part of the body’s normal healing process but, as the body ages, it can become the driving force behind many health problems like obesity, cardiovascular disease and joint pain. Fortunately, organic and inorganic antioxidants such as vitamins, minerals and flavonoids can reduce and/or limit the adverse effects of inflammation. The goal for food manufacturers is to develop these ingredients and incorporate them into snack foods that are attractive to Baby Boomers.